Great brands start with
a clear story.

What changed

Speed is easy now. Clarity is rare.

What used to take months now takes minutes. A site, a deck, a campaign, a video. Anyone can make them fast, and almost everyone is.

That is a gift. You can reach more people, faster, than ever before.

No one knows your story better than you. But when everyone hands that story to AI, brands start to sound alike.

You do not have to give up the tools. Sharpen your message first, then teach AI to work in your story. Same speed as everyone else, still yours.

How I work: See it. Feel it. Believe it.

Three steps, in that order. Design comes last for a reason.

Then I build what carries it, so the story sounds the same on your site, in your deck and on your team’s next call: identity, design systems, websites, print and events.

Raised in year one with organic outreach only, no paid media. Rammun Foundation, built next to a founding CEO.

Faster creative turnaround across seven brands. Liquidity Services, a publicly traded company.

I have worked in brand and design since 2007. I started with Arizona brands like Philosophy, Isagenix, and Sonora Quest Laboratories. Then I founded a studio, ran enterprise brand operations at a publicly traded company, and built a nonprofit brand next to a founding CEO.

I stay in the work from first sketch to final file. If it carries the brand, I have touched it.

I work the way your teams already work. I embed with marketing and engineering, agile or waterfall, and manage scope and budget. Leadership gets a story it can stand behind. Teams get a design system they use every day.

• Partner directly with the CEO and founder as the creative and brand lead behind the scenes
• Built the brand identity, storytelling framework, fundraising infrastructure and digital platforms
• Capture and shape real stories from the people on the ground to drive donor connection
• Launched eCommerce and fundraising on WordPress, Shopify and FundraiseUp
• Organic outreach only, no paid media. $1.2M raised in year one, matched again by mid year two

• Reported to the VP of Marketing and set creative direction across siloed teams inherited through acquisitions
• Owned the full refresh of a parent brand and six sub brands: architecture, guidelines, design system and asset management
• Built reusable campaign frameworks and a central asset library that cut creative turnaround 88%
• Produced investor decks, ESG reports, annual reports and compliance materials for executive audiences
• Managed the annual marketing budget with formal submissions to finance and executive leadership
• Worked across Finance, HR, IT, Sales and Operations to keep one standard in place

• Ran a full service studio for seven years: brand identities, style guides, custom sites and eCommerce across real estate, health and beauty, finance and retail
• Designed the complete UI and patient portal for Sonora Quest Laboratories in 2016, still in active use
• Led developers across 250 projects, owning client relationships, scope, timelines and budgets

What I take on

• Brand architecture, art direction and creative direction
• Enterprise brand refresh and design systems
• Website design, build and developer handoff
• Print production, vendor sourcing and event builds
• Cross functional team leadership, scope and budget

Where I work

Adobe Creative Suite and Figma for design. WordPress, Webflow and Shopify for build. HubSpot, Mailchimp and FundraiseUp for campaigns and giving. Jira and Asana to run it with your team.

Arizona State University. Phoenix College business marketing certificate. Google marketing, e-commerce and data certificates, 2024.