Brand and web
systems built to
grow with you
Brand strategy, identity design, web development, and automation for business owners ready to scale on a strong foundation.
Everything your brand needs,
in one place
Brand identity and
messaging design
The strong foundation everything else is built on.
Logo, color, type, and the rules for using them, so you have the same clear look, feel, and voice across your business.
Website design and development
The engine that works and grows with you.
Custom built with only what you need, so the site stays fast as you add to it.
AI automation and
growth systems
The Digital Architect Method.
CRM, lead capture, and AI profitability tools wired to your business goals, not bolted on. Old manual systems get replaced with flexible digital ones.
Every build considers technical SEO, GEO, WCAG 2.2 AA accessibility, mobile-first responsive design, Core Web Vitals, semantic HTML, structured data, security, analytics, privacy and conversion tracking. AI and automation are added where they create real value.
How the work
gets done
I'm Gina Saldana, Creative & Art Director. Nearly 20 years in brand strategy, design systems and art direction, amplified by AI.
Hands on end to end: concepting, design systems, mockups, dev handoff, print production, trade show builds on site.
I embed with dev and marketing teams, agile or waterfall. I write user stories, run sprints, and deliver on deadline.
One system so everything you put out reads as the same company.
One stack, so content, UX, design, tech, and SEO pull the same direction.
The systems behind the brand talk to each other, so nothing gets rekeyed.
AI moves faster. Judgment still decides.
Selected work
Read the case studies
Real work, real results
Three brands that outgrew what they started on. Here's what changed.
Rammun Foundation
Built the brand and the systems behind it, from identity to website, e-commerce, and fundraising, plus the workflows a four-person team needed to run it all.
Read the case study →Liquidity Services
Rebuilt the brand architecture for a parent company and its retail, industrial, and government marketplaces, then moved the creative team onto agile workflows.
Read the case study →Arizona Muslim Alliance
Refreshed the logo identity and delivered brand guidelines, then led design on a full site rebuild: Figma design, custom React and Tailwind development, donation campaign copy, and post-launch automation.
Read the case study →What clients say
From the owners and teams I built it with.
"A master of her craft, with an eye for detail and an encyclopedic knowledge of design theory."
"Her strategic approach ensures every output is visually compelling and aligned with business goals."
"She moves from concept to reality with ease and flair, and delivers on time in every medium."
"Spectacular at creating a simple, powerful brand effect, and well versed in the SEO that makes it findable."
Straightforward pricing
Start with the work you need. Add support once it's live.
Branding & Website
A full package to launch or refresh your brand and get it live online.
Ongoing Support
For after launch. Keep the system current as your business grows.
Questions people ask
Most run six to ten weeks. Brand foundations take about two, the site build another three to four, and the rest depends on how many pages and systems you need.
Branding and website packages start at $3,500. SEO and GEO basics are included, so you are not paying for that separately later.
Every project starts with an audit. Most often a custom build on current tech is faster to launch and cheaper to keep.
Yes, and I can also work with the platform you are already on: Shopify, WooCommerce, BigCommerce, Squarespace Commerce, or a custom headless build.
No. AI speeds up my process, but it still needs my judgment to direct the work and review the final product before delivery.
You get the hand-off and you own the final product. Most clients keep me on a retainer for maintenance and enhancements, starting at $500 a month, with unused hours rolling over. Some clients bank those hours toward a larger enhancement later.
Ready to move forward?
Let's talk about your brand and site.
Book a 30 minute call, no commitment. Tell me what you're stuck on, and we'll find a clear next step. With Red Pen or another path, you'll leave with something useful.